Founding cohort now forming. Apply or send it to someone brilliant →

Your behaviour already contains the signal

Zenor is a simple app built around a short check in each morning and evening, one right sized action a day, and a weekly review that shows you what actually works for you. It takes a few minutes, uses your own words, and learns as it goes.

No dashboards to study. No complicated setup. Just a simple daily rhythm.

No spam. Early users only.

Founding cohort begins early September.
Zenor midday insight on iPhone: Something interesting about walking and strategic thinking

02 / Product moment

This is not a dashboard.

Zenor learns how you operate and surfaces what you would otherwise miss.

Zenor product moment: midday insight with Learns patterns, Understands context, Knows when it matters, and Gives you leverage callouts

03 / Founder

I've created a category before. I believe this will be my second.

I'm Oliver Cookson. I bootstrapped Myprotein from zero. No investors, no co founders, no safety net, and 100% of the equity all the way to a nine figure exit. It's now the number one online sports nutrition brand. That category didn't exist until I created it.

For the last 18 months I've been quietly building Zenor, because the problem it solves is one I live with every day: more data, more advice, more noise, and somehow the next right decision gets harder, not easier.

I use Zenor daily. It's funded entirely by me, at my own risk, and it stays that way until the model is proven in the real world, with real users and the numbers to show for it. Once it's proven, I'm open to serious conversations with partners who bring strategic value, not just money.

Read more

My original trade was web development, back in 1996. I've watched the internet shed its skin many times since, and I know the difference between a trend and a shift. Zenor is a shift. I'm not a figurehead founder either: I've been hands on in the technical architecture with our CTO, and I'm Head of Product for Zenor.

This is a high impact product with one mission: to genuinely improve millions of lives. Performance intelligence will be its own category, and I believe it's the second one I'll create.

04 / How Zenor works

Zenor fits into your day in minutes.

01

Morning check in.

Thirty seconds on how you are set up today: energy, focus, what is in front of you. Zenor listens before it suggests.

Zenor morning check in: energy, focus, and today
02

One right sized action.

Zenor hands you one small, doable step, chosen for you, on that day, in that state. Not a to do list. One step that moves you forward.

Zenor today's action: take your 2pm call as a walking call
03

Weekly review.

What worked, what did not, and what to focus on next. This is where you see your own patterns for the first time.

Zenor weekly review: your week summary

This is the daily rhythm. Founding cohort members get the full experience.

05 / Example signals

Examples of signals Zenor might detect.

These patterns already exist in your life. Zenor simply makes them visible.

Recovery
Decision quality
Movement
Strategic thinking
Sleep
Cognitive sharpness
Journaling
Emotional clarity
Meeting density
Mental fatigue
Reflection
Long term consistency

06 / What it's designed to do for you

Designed to help you perform at your best.

A few minutes, morning and evening. Fitted around real life, not another thing to keep up with.

01

Surface the blind spots you can't see yourself

Zenor connects the dots between the things you do and the outcomes you care about, revealing what you'd otherwise miss.

02

Cut decision fatigue and overthinking

Get the right signal, at the right time, so you can decide faster, with more clarity and less mental drag.

03

Close the gap between what you intend and what you do

Zenor learns how you operate in the real world, helping you stay aligned with what matters, day after day.

04

Help you reach your goals with less cognitive load, not more effort

Zenor works quietly in the background, so you can focus your energy where it counts most.

Until the quiet moment you think: how did it know that?

Morning and evening. Around your real life.

07 / The belief

Built on a different belief.

Most systems try to tell you what to do.

They push advice, checklists and targets. More noise. More pressure. More of the same.

Zenor learns how you already operate.

It connects the dots between your behaviour, decisions and outcomes—so you can see what works.

The signals behind your best thinking, your sharpest decisions, and your lowest friction days already exist.

They are simply difficult to see.

Zenor was designed to find them.

Performance intelligence doesn't exist as a category yet.

We're building it.

08 / The founding cohort

The first people ever to use Zenor.

Before anything goes public, a small, handpicked founding cohort will use Zenor for 14 days and tell us the truth about it.

  • 14 days, starting early September A focused trial. Real life, not a demo.
  • 5 to 10 minutes a day Fitted around your real life.
  • Completely confidential, both ways Your data is private. Your feedback is, too.
  • Free. We want honest use, not paid testing No cost. No pressure. Just honest feedback.
  • Shape the product before anyone else Founding members get first access to what comes next and direct input into what we build.
Know someone who would be right for the cohort? Send them this page.

Apply for the founding cohort

A few details to get started. The full application takes about three minutes. Applications reviewed weekly.

Can you do 14 days starting early September, 5–10 mins a day?

The full application takes about three minutes. We never sell your data.

Not one for the cohort, but want to keep up to date? Join the waitlist for first previews and updates. We never sell your data. No spam, ever.

Join the waitlist →

09 / FAQ & Contact

Still have questions? We're here.

Reach out anytime. Oliver and the team read every message.

We never sell your data. No spam, ever.

Questions people ask most often.

Who is it for?

Anyone genuinely committed to improving how they operate. Ambitious people with a lot on: building a business, leading a team, chasing a goal, juggling more than one life at once. This first founding cohort skews toward founders, executives and people carrying heavy responsibility, but ambition and honesty matter more than job title.

Does it cost anything?

No. The founding cohort is free. We're deliberately not paying participants either, because we want people who use Zenor honestly, not people completing a task.

Do I need a wearable?

No. Zenor works from what you tell it in short check ins. There is nothing else to buy or connect.

What happens with my data?

We use your information only to run Zenor, support you, and improve the product. We do not sell it or share it with advertisers. If you apply, join the waitlist, or contact us from this site, we use those details to process your application or message and keep you updated. You can ask us to delete your information at any time by emailing hello@getzenor.com. Cohort members receive a plain English agreement before starting, and it commits us both ways.

How is my data protected?

We take protection seriously. Your information is encrypted when it moves and when it is stored. Access inside our team is limited to people who need it to run Zenor, under confidentiality obligations. We do not sell your data. More detail sits on our Privacy page as we finalise the full legal wording.

What happens after the 14 days?

You tell us the truth, we build accordingly, and founding members get first access to everything that comes next.

Not ready for the cohort? Follow the build.

Join the waitlist and hear it first.